The Power of Visual Content (Infographic)

Facebook shifting to Timeline. Instagram being bought for $1 billion. Pinterest becoming the fastest growing social platform ever. It has become pretty clear that 2012 has become the year where Visual Content has become King.

The folks at MBooth recently created this awesome infographic illustrating the facts and numbers behind some of the top brands and their success on the different social platforms.  Probably the most interesting figures are from Facebook, where:

  • Videos are shared 12x more than text and link posts combined, which helps explain the viral explosion of the KONY 2012 video.
  • Photos are liked 2x more than text updates.

All of these facts have made it impossible to deny the importance of including visually compelling content into your marketing strategy. Readers are attracted to bite-sized pieces of information that they can digest and share easily.

Many nonprofits are already utilizing this strategy to inspire their supporters to donate and spread their message. For example, charity:water posts new photos daily of their work with great success and Amnesty International  has gained thousands of followers with their active Pinterest boards. Captivating photos, videos and infographics are amazing ways to excite your audience and make it incredibly easy for them to share your message.

For more information on the tremendous rise of visual content,  check out the full infographic here.

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Young Dreamer Network: Providing Education Globally

Over 121 million children around the world are out of school because their families cannot afford to pay for their education. 

Did you know that only $83 covers the cost of one month of schooling, which includes tuition, school supplies, transportation and much more?  It’s incredible to think about how a relatively minor amount of money for us can absolutely change a child’s life through the gift of education.

Our latest  partner, The Young Dreamer Network is focused on solving this problem by providing scholarships to children in the third-world to continue their education. They select the most driven and eager students to participate in this program, and help train them to become the future change-agents in their community.

Check out our latest Dynamic Infographic for the Young Dreamer Network to learn more about how you can help.

http://karmastore.org/youngdreamernetwork/

Please help spread awareness and support for this cause by sharing it on Facebook, Twitter, Pinterest and any other way.

Our First Dynamic Infographic: Coral Restoration Foundation

After months of hard work, we are really excited to finally show off Karma Store’s first dynamic infographic for Coral Restoration Foundation. They are an awesome nonprofit working to save one of the world’s most important species, the coral reefs. Did you know that even though coral covers less than 1% of the ocean floor, they support over 25% of all known species in the ocean?

They are being threatened and are close to extinction, and it’s time for us to take action to change this. Check out our dynamic infographic for more information, and please spread awareness and support for this cause by sharing it on Facebook, Twitter, Pinterest and any other way.

http://karmastore.org/coralrestoration/

Let us know what you think about this new style of infographics in the comments below.

Awesome Infographics: The Bright Future of Car Sharing

http://futureofcarsharing.com/

For many, the term infographic implies a static image that boils down a lot of information and data into a simple, compelling story. While many infographics are very successful in telling their stories, they still are little more than a digital poster and can often struggle to keep the reader completely engaged.

I recently came across an amazing infographic that broke a lot of the norms people have come to expect. Rather than the static image, Collaborative Fund has created an interactive infographic that shows the viewer the many benefits of Car Sharing in a very, very cool way.

Before I tell you any more about this, play around with it yourself via the link below:

http://futureofcarsharing.com/

What I love the most about this infographic are the little details that add to the overall experience. Being able to drive the car using the arrow keys gives it a video-game feel; the cute animations for the animals and other background figures engage the viewer and drives them to pay close attention; and the use of both background and foreground objects creates depth in the whole structure. All of these unique details make playing with this infographic truly a joy, while still getting across important information about the increasing popularity of Car Sharing.

Overall, this infographic succeeds tremendously and is a perfect example of one done extremely right. In many ways, it seems like the logical next step in the evolution of the infographic medium. I can only hope other designers take note and start producing more interactive infographics as fun and engaging as this one.

The idea of an interactive infographic is especially relevant to our work at Karma Store because that is exactly what we are trying to build for nonprofits. Although ours may not be as fun as the one above (yet), we can guarantee that it will be equally as engaging and interesting. Look for the launch of our first one very soon.  For a sneak peek, check out our new website at http://www.karmastore.org.

Are interactive infographics the next logical step to the evolution of the infographic? What are some other groups doing infographics right?

Awesome Infographics: The Power of Vaccines

To say infographics have become popular in the last couple years is a major understatement. They are everywhere these days, covering a range of topics from Instagram to Sriracha Hot Sauce (and everything in between).

The recent rise of visual storytelling has pushed more and more groups to start using infographics to explain or talk about something. And as expected, with everything that becomes popular, it eventually reaches a point where the medium is no longer effective and the art and style become diluted.

Infographics are no exception. Everyday I come across several ones that fail to present the information in an effective and engaging way. They have too much info; the organization is cluttered and confusing; they are too long and boring, etc. Many people are in such a hurry to make an infographic that they often forget its essential purpose.

So this week we are starting a new type of post, where I share and discuss awesome infographics that truly succeed in telling a message. These are ones that effectively embody what a great infographic should be: simple and effective.

The Awesome

This week’s infographic (see above) comes from Shot@Life, a nonprofit working to “protect children worldwide by providing life-saving vaccines where they are needed most.”

The clean and simple format makes it easy to follow, while still delivering the necessary info to make an impact. It only provides the reader with a handful of statistics about the problem, but each of these stats is compelling and informative. There is no unnecessary fluff added.

I especially like the timeline comparison between a vaccinated child and one that hasn’t been vaccinated. This parallel setup delivers a powerful message without overloading the reader with unnecessary stats and info.

This infographic succeeds in providing readers with a captivating snapshot into the issue at hand, making sure not to overburden the reader. It’s a short and quick message that is easy to read and share with others. Exactly what an infographic should be.

Please be sure to show your support to Shot@Life and the amazing work they are doing. Vaccinating children from deadly diseases is an important cause that can be easily solved with a little work.

The Not-So-Good

For an example of the exact opposite type of infographic, one that seems to hit on all the negatives I had mentioned earlier, check out this one about LinkedIn.  It’s not a horrible one, but the amount of information coupled with its confusing format make for a very unappealing experience; (it actually was so long that I couldn’t fit it in this post).

What do you think makes an infographic awesome? Share some examples of the good and the bad.