Social media is difficult to master. Each platform has its own set of best practices and every one seems to be continually changing and evolving. These changes make staying active on every platform a difficult and sometimes frustrating task, even for the social media savvy
We know the struggles with social media, which is why we have decided to begin a series of articles focused on helping you stay engaged with your supporters through social media in an easy and smart way. For our first post, we have gathered a few social media resources to help you stay on top of your social media strategy and avoid the dreaded social media slump.
Social Media Posting Guide
One of the best guides for starting a general social media strategy comes from Craig Von Korlaar over at Top Nonprofits. This handy guide gives you a quick run through of general best practices when posting on Facebook and Twitter. It is definitely worth printing out and hanging up around your desk, for quick reference and a good reminder whenever you hit that social media slump.
Social Media Sizing Cheat Sheet
Social media platforms are constantly changing and evolving, making it pretty difficult to keep up with all the different restrictions and recommendations for photo, logo and banner sizing. There is nothing more frustrating than spending an hour planning and designing a perfect Facebook post, only to have it turn out looking awkward because the photo is the wrong size or the image is misaligned.
Luckily, the good people at Lunar Metrics have created a very useful infographic that details the media sizing information for a range of platforms, from Facebook to Twitter to YouTube and Pinterest. Definitely worth bookmarking for future use!
An Explanation of the Four Facebook Ad Types
Facebook advertising is an amazing tool, but also a daunting task for those new to these types of ads. There are four different types of ads on Facebook, each with their own specific purpose and drawbacks based on your objective.
So which type of ad will work best for you and your goals? John Haydon recently wrote an excellent summary of the four types that is crucial information for anyone wanting to get started in advertising on Facebook. Check out his article here.
Social Media Sharing Buttons and the Potential Hazards
Social Media sharing buttons seem like an easy and obvious solution to promoting your work across the various social platforms. Unfortunately for many websites, social media buttons are proving more harmful than helpful. Too many buttons can slow down your site’s loading times and often overwhelm your readers, as they have to decide which platform to share your work on. This is why it is critical to always remember who your audience is, how they behave and what content they are looking for.
Last fall, we posted an article highlighting some of the potential problems with relying too heavily on these social media buttons and some important things to consider when designing your website. You can find the full article here.
What are your favorite tools/resources that help you stay on top of social media?