2012 Year In Review


The word on the street is that everyone is very excited for 2013.  We are, and we hope you are too!  To kick off the year, I want to start by looking back.  Oh, and hello – I’m Matt Monday, the founder of Karma Store.

We’ve been so busy that it’s hard to find time to get to the blog, as I’m sure you’ve felt yourself from time to time.  But here we are, January 14th, 2013 and you can expect us to keep you up to date with exciting news from great nonprofits, important research, reports, and insight from top influencers and publications, as well as trends we see in other industries that have an impact on the nonprofit space.  For now, let’s take a look at 2012:

  • We started the year off by testing a new idea: “Can we help nonprofits better explain what they do and why it’s important?” The answer was a resounding yes, and this was the genesis of what we now call our Impact Pages.
  • To ensure that we could build a business with this idea, we had to charge for the first Pages we created, which we did successfully.  But to open the door to even more organizations, we decided to give them the option to create their own Impact Pages on Karma Store.
  • We had great traffic to our brand new website (over 3,000 unique visitors in just six months) as well as fantastic engagement with the Marketing Material we created on behalf of our customers.  For example, the Facebook post we made for Animals Asia received over 1,000 shares in just one week!
  • We grew our team, bringing on four great engineers to build the new Karma Store platform.  With their help, we ensured that Karma Store is built for the future, with everything ready for smartphones, tablets, and desktops computers.  They also built our new Camera App (more on this soon).
  • Vinod Kamath takes the “handyman of the year” award.  Originally joining as a marketing intern in late 2011, he has been responsible for a wide range of successes in 2012, including:
    • A new outreach program, bringing significant traffic to karmastore.org.
    • Crafting many of the Impact Pages live on Karma Store today.
    • Taking on a project management role as our engineering team grew rapidly.
  • Our social media accounts have gathered the attention of some amazing people, including:
    • @SFZoo, @NonProfitOrgs, @NPQuarterly, @dom, @SOS_Children, @NetImpact, @Jay_Nath, @HootSuite, and many more!
  • Collaborating with amazing people is truly the best part about what we do.  The groups on Karma Store work hard everywhere from San Francisco, to India, to China.  We love our customers and can’t wait to bring on more!

2012 was a great year for us at Karma Store.  As you may know, creating a company from scratch isn’t the easiest thing in the world, and none of this would have been possible without the support from you, our great friends and family.  Thank you for believing in us.  As great as 2012 was, we are more excited than ever for what this year brings.

We do need your help though.  So, to start this year out, what’s the one problem or issue in this world that matters most to you?


3 thoughts on “2012 Year In Review

  1. Pingback: Social Media Predictions for 2013: Are You Ready? | Karma Store

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