Our First Dynamic Infographic: Coral Restoration Foundation

After months of hard work, we are really excited to finally show off Karma Store’s first dynamic infographic for Coral Restoration Foundation. They are an awesome nonprofit working to save one of the world’s most important species, the coral reefs. Did you know that even though coral covers less than 1% of the ocean floor, they support over 25% of all known species in the ocean?

They are being threatened and are close to extinction, and it’s time for us to take action to change this. Check out our dynamic infographic for more information, and please spread awareness and support for this cause by sharing it on Facebook, Twitter, Pinterest and any other way.


Let us know what you think about this new style of infographics in the comments below.


Why Millennials Give and Three Big Takeaways

This week, the 2012 Millennial Impact Report, a survey of over 6,500 people ages 20-35 conducted by Achieve and Johnson, Grossnickle, and Associates, was published showing a lot of promising trends. Probably the biggest finding of the survey was that despite the US being in recession and unemployment being a major issue for young people, 75% of millennials donated in 2011.

Although the majority of these donations were $100 or less, the typical millennial donated to five organizations in 2011, and 87% said they expect to support at least the same amount in 2012. This is very exciting news, as it proves that young people want to get involved and donate. Now it is up to the nonprofits to make sure they inspire millennials to give.

Here are three of the biggest takeaways from the report:

1.)  Over 77% of millennials said they have smartphones.

On top of that, 65% still say the website is their preferred method of learning about nonprofits. These two figures emphasize the increasing importance of a strong smartphone presence for all nonprofits.

This doesn’t necessarily mean your nonprofit needs to spend loads of money to build a mobile app. It simply means that your website should still look presentable on all devices. There is a good chance that most young donors first exposure to your nonprofit will be through their phone, so why risk putting them off because your website looks cluttered on the small-screen?

2.)  42% of millennials gave to what inspires them in the moment

The two key pieces to this statement are inspires and in the moment. Millennials want to be inspired, they want to change the world and solve major problems. It is your job as a nonprofit to light that fire within them.

The other important factor is that millennials donate “in the moment.” This doesn’t mean that they donate at random or haphazardly. Instead it implies that you only have a small window to capture their attention, so you need to make your call-to-action as clear and easy as possible. You don’t want to lose that inspired feeling because your donation button was difficult to find.

3.)  Their biggest pet peeve was not knowing how their gift will make a difference

Be clear in how their donation will be used. Donors want to feel a personal connection to the nonprofit, and more importantly, want to feel that their money is not being wasted. By providing a clear explanation of how their donation will make a difference, you are allowing the donor to feel the benefits of giving and inspiring them to share this feeling with others.

Be sure to check out the full report here.

What inspires you to give? How do your giving habits relate to these findings?

Awesome Infographics: The Bright Future of Car Sharing


For many, the term infographic implies a static image that boils down a lot of information and data into a simple, compelling story. While many infographics are very successful in telling their stories, they still are little more than a digital poster and can often struggle to keep the reader completely engaged.

I recently came across an amazing infographic that broke a lot of the norms people have come to expect. Rather than the static image, Collaborative Fund has created an interactive infographic that shows the viewer the many benefits of Car Sharing in a very, very cool way.

Before I tell you any more about this, play around with it yourself via the link below:


What I love the most about this infographic are the little details that add to the overall experience. Being able to drive the car using the arrow keys gives it a video-game feel; the cute animations for the animals and other background figures engage the viewer and drives them to pay close attention; and the use of both background and foreground objects creates depth in the whole structure. All of these unique details make playing with this infographic truly a joy, while still getting across important information about the increasing popularity of Car Sharing.

Overall, this infographic succeeds tremendously and is a perfect example of one done extremely right. In many ways, it seems like the logical next step in the evolution of the infographic medium. I can only hope other designers take note and start producing more interactive infographics as fun and engaging as this one.

The idea of an interactive infographic is especially relevant to our work at Karma Store because that is exactly what we are trying to build for nonprofits. Although ours may not be as fun as the one above (yet), we can guarantee that it will be equally as engaging and interesting. Look for the launch of our first one very soon.  For a sneak peek, check out our new website at http://www.karmastore.org.

Are interactive infographics the next logical step to the evolution of the infographic? What are some other groups doing infographics right?