To say infographics have become popular in the last couple years is a major understatement. They are everywhere these days, covering a range of topics from Instagram to Sriracha Hot Sauce (and everything in between).
The recent rise of visual storytelling has pushed more and more groups to start using infographics to explain or talk about something. And as expected, with everything that becomes popular, it eventually reaches a point where the medium is no longer effective and the art and style become diluted.
Infographics are no exception. Everyday I come across several ones that fail to present the information in an effective and engaging way. They have too much info; the organization is cluttered and confusing; they are too long and boring, etc. Many people are in such a hurry to make an infographic that they often forget its essential purpose.
So this week we are starting a new type of post, where I share and discuss awesome infographics that truly succeed in telling a message. These are ones that effectively embody what a great infographic should be: simple and effective.
This week’s infographic (see above) comes from Shot@Life, a nonprofit working to “protect children worldwide by providing life-saving vaccines where they are needed most.”
The clean and simple format makes it easy to follow, while still delivering the necessary info to make an impact. It only provides the reader with a handful of statistics about the problem, but each of these stats is compelling and informative. There is no unnecessary fluff added.
I especially like the timeline comparison between a vaccinated child and one that hasn’t been vaccinated. This parallel setup delivers a powerful message without overloading the reader with unnecessary stats and info.
This infographic succeeds in providing readers with a captivating snapshot into the issue at hand, making sure not to overburden the reader. It’s a short and quick message that is easy to read and share with others. Exactly what an infographic should be.
Please be sure to show your support to Shot@Life and the amazing work they are doing. Vaccinating children from deadly diseases is an important cause that can be easily solved with a little work.
For an example of the exact opposite type of infographic, one that seems to hit on all the negatives I had mentioned earlier, check out this one about LinkedIn. It’s not a horrible one, but the amount of information coupled with its confusing format make for a very unappealing experience; (it actually was so long that I couldn’t fit it in this post).
What do you think makes an infographic awesome? Share some examples of the good and the bad.