Is it possible for a single charity to raise $2 billion in a single decade?
Although this may seem like an impossible goal for most charities, Scott Harrison, founder of charity:water believes that this ambitious goal is more than possible. The Chronicle of Philanthropy recently interviewed Harrison on the success of charity:water and what it will take for his charity to reach its goal of $2 billion.
The most interesting takeaway from the interview is Harrison’s “secrets to his organization’s success”:
- Demonstrate results
- Good design and branding
- Not charging donors for overhead
- Broadcast your failures
- “You are what you eat”
Although many charities probably won’t be able to emulate all of charity:water’s values, implementing a couple still can help your nonprofit achieve major results. With the social media space quickly making the shift to a more visual space (Pinterest, Facebook Timeline, etc.), a well designed website and brand can make a huge difference in donors’ minds. Donors want a simple and clean experience, which is something many nonprofits’ current websites do not offer.
The other main element donors want from a nonprofit is results. They want to know where their money is going and how your work is progressing. And even if you make a mistake or hit a road bump along the way, let the donor know. As long as they are truthful results, most donors will be happy (Just don’t make a habit of making mistakes with their money).
Is raising $2 billion in ten years a feasible goal for charity:water? What do you think they doing right and what are they doing wrong?